Rising Nigerian artiste Nelson KG is positioning himself for greater recognition in the country’s competitive music industry, with plans to build a distinct musical identity and reach audiences beyond Nigeria. The hip-hop artiste says his upcoming single, “Issue,” featuring Sia, explores the emotions surrounding love and missing someone, while he hopes to collaborate with established acts including Joeboy, CKay and Wizkid.
Nelson KG says the music business offers opportunities for young people who are willing to remain consistent and actively promote their craft. He highlights challenges ranging from overcoming stage and studio shyness to music distribution and copyright-related setbacks, but says persistence, uniqueness and participating in live performances remain essential to building a sustainable career. He is also encouraging aspiring artistes to step out, connect with audiences and keep developing their talents.
