The founder of Deinde Stores, Deinde Oyinkansola, says building customer confidence through quality products and strong relationships has remained the driving force behind the growth of his fashion business.
Speaking on Trade FM on July 3, 2026, Oyinkansola explained that the brand was established with the goal of helping people feel confident through their style, noting that clothing and footwear play a significant role in shaping first impressions.
Specializing in streetwear footwear for both men and women, he said Deinde Stores prioritizes quality by carefully selecting materials and avoiding inferior products. Rather than chasing every fashion trend, the brand focuses on maintaining its unique identity while delivering value to customers.
Oyinkansola identified competition and the challenge of building customer trust as some of the biggest hurdles faced since launching the business. However, he noted that consistency, customer satisfaction, and effective branding have helped the company establish a growing and loyal customer base.
He also emphasized the importance of after-sales service, explaining that the business follows up with customers after every purchase to ensure products are delivered successfully and that any concerns are addressed promptly.
On digital marketing, Oyinkansola said TikTok and Instagram have become key platforms for promoting the brand, allowing the company to showcase its products and connect with potential customers through targeted campaigns.
Looking ahead, he disclosed plans to expand Dinday Stores by opening additional outlets in major Nigerian cities, including Lagos, over the next three years. The company also plans to introduce more customized sneaker collections and matching footwear packages for couples as part of its product expansion strategy.
Oyinkansola encouraged aspiring entrepreneurs to remain focused and resilient, stressing that business growth requires persistence even during periods of low profit.
He concluded by reaffirming Deinde Stores’ commitment to quality, innovation, and customer satisfaction as the brand works towards becoming one of Nigeria’s leading footwear retailers.
