Furniture entrepreneurs seeking to grow from small-scale carpentry jobs to major contracts must prioritize integrity, quality, financial discipline, and continuous learning, according to furniture manufacturer Ifeanyichukwu Chinese Christian.
Speaking on the SME segment of Business Breakfast Briefing, Christian said one of the biggest challenges facing skilled workers in Nigeria is the perception society has about artisans and craftsmen. He noted that many skilled workers suffer from low self-esteem because technical professions are often undervalued compared to white-collar careers.
Beyond societal perception, he identified character and professionalism as critical issues affecting the industry.”Many skilled workers are more concerned about making quick money than delivering quality work. This often leads to poor workmanship, abandoned projects, and damaged reputations,” he said.
According to Ifeanyichukwu, artisans must focus on developing strong customer relationship skills, patience, and integrity if they hope to build sustainable businesses. He also highlighted poor financial management as a major setback. Christian explained that many artisans receive mobilization funds for projects but fail to use the money appropriately, often diverting funds meant for materials and project execution.
The furniture entrepreneur stressed that timely delivery remains one of the strongest tools for building trust and attracting repeat business.He noted that his company has earned the confidence of clients over the years by consistently delivering projects within agreed timelines.
Christian also encouraged young artisans to formalize their businesses immediately after completing their training, as he revealed that registering his company shortly after finishing his apprenticeship helped position the business for growth and credibility.
On pricing, he cautioned entrepreneurs against competing solely on cost. Instead, Ifeanyichukwu Christian urged them to define the quality standards they want to be known for and price accordingly.
He noted that many customers often compare locally produced furniture with imported alternatives without considering differences in quality, durability, and materials.
arguing that quality furniture should be viewed as a long-term investment, adding that many of his company’s products are designed to last for years.
Addressing business growth, he explained that managing a large furniture company requires far more than technical expertise. Entrepreneurs must learn how to manage workers, materials, supply chains, project timelines, and finances effectively.
Speaking further Ifeanyichukwu advised entrepreneurs bidding for large contracts to avoid the common mistake of using the same costing methods applied to smaller projects. According to him, factors such as transportation, logistics, site supervision, labour coordination, and project duration must all be carefully calculated before submitting bids.
Meanwhile Christian revealed that his company operates a free apprenticeship programme aimed at helping young people acquire furniture-making skills regardless of their financial background.
