Speaking on Trade FM’s Breakfast Business Briefing, Ask the Expert segment, Oloyede said the speed at which information now travels through social media makes verification more important than ever. She urged journalists to always confirm information, speak with relevant sources and ensure that reports are accurate before publishing or broadcasting them.
The veteran broadcaster also distinguished professional journalism from ordinary content creation, stressing that journalists must be guided by facts, proper sourcing and professional standards.
Oloyede expressed concern that many young journalism graduates are not adequately prepared for the realities of the profession, saying classroom and textbook learning alone cannot expose students to the moral, psychological and social challenges journalists encounter in the field. She therefore advocated stronger collaboration between media practitioners and tertiary institutions, including opportunities for experienced journalists to mentor and engage directly with students.
On the business of journalism, Oloyede called for more innovative approaches to media marketing, urging media organisations to involve advertisers earlier in programme development and create content that delivers value to both audiences and clients.
She further advised journalists not to compromise truth and integrity in pursuit of social media followers and audience engagement.
Looking ahead, Oloyede said she remains optimistic about the future of Nigerian journalism, but urged young journalists to use their creativity and influence not only for entertainment, but also to promote issues that support personal and national development.
