Youth entrepreneurship is gaining renewed attention in Nigeria as creative industries, particularly event decoration, continue to open up new opportunities for income generation and business growth. This was highlighted by the Chief Executive Officer of 1707, Obisanya Kanyisola, who Spoke on Youth entrepreneurship and wealth creation through event decoration,
According to her, event decoration has evolved beyond aesthetics into a structured business that supports weddings, corporate events, and social celebrations, creating sustainable revenue streams for young entrepreneurs. She noted that strong branding, short and memorable business names, and consistent service delivery remain key factors that determine success in the competitive industry. Speaking on SME TODAY, A segment of TRADE FM’S breakfast business briefing, Kanyisola emphasized the growing influence of social media in driving customer acquisition, stating that platforms such as Instagram and TikTok have become essential marketing tools for showcasing work and attracting clients. She added that while challenges such as inconsistent engagement and competition exist, young entrepreneurs who remain consistent and realistic in their planning can build profitable and sustainable businesses in the creative economy.
