A senior multimedia journalist and founder of AAN Production Limited, Aaron, has urged small and medium-sized enterprises to embrace storytelling as a strategic tool for attracting and retaining customers.
Speaking on Trade FM’s Business Briefing – Ask the Expert segment on Harnessing Effective Storytelling: How SMEs Can Use Stories to Attract and Retain Clients, Aaron said authentic and relatable storytelling helps businesses build trust, strengthen customer relationships, and stand out in a competitive market, regardless of their marketing budget.
He advised entrepreneurs to balance emotional stories with practical information about their products and services, while maintaining consistency, quality, and credibility. Aaron also encouraged SME owners to share genuine stories about their brand journey, monitor customer engagement, and use storytelling as a long-term strategy for business growth and customer loyalty.
